Our curriculum also includes a wide range of patient education materials, including those prepared by the Oregon Alliance Working for Antibiotic Resistance Education (AWARE) and other reliable public health agencies, and online materials found on both professional (e.g., American Academy of Family Physicians) and lay (e.g., WebMD®) Web sites. We educate about how best to assess the validity of patient education content, and also teach them how to pass this information on to patients, so they can assess for reliability as well. We also provide patient education materials for all the residency clinics. We make presentations at clinic staff meetings to help nurses, medical assistants, and front office staff be active partners in distributing these materials as part of this health promotion effort. We provide information sheets, algorithms, and advice on self-care for phone triage nurses to use in caring for patients who call in with respiratory complaints.

Public Education About Judicious Use
Although Oregon AWARE’s key educational messages closely reflect those of the CDC’s national antibiotic resistance awareness campaign, the coalition has relied on locally collected data to hone and target its messages. In 2002, a set of questions measuring consumer knowledge, attitudes and expectations surrounding the use of antibiotics for upper respiratory infections was added to the Oregon Behavioral Risk Factor Surveillance System (BRFSS) telephone survey (Dowler et al., 2003). In addition to determining rates of recent antibiotic use and knowledge of the dangers of antibiotic resistance, we found that persons with lower income and education levels had more misconceptions about when antibiotics were needed, as did persons of non-white race and Hispanic ethnicity. The data have underscored the importance of gearing key messages toward consumers with lower literacy levels.

Stimulated by the BRFSS findings, Oregon AWARE has also used local input to evaluate and redesign its Spanish language educational materials. In 2003, the coalition conducted a series of focus groups with recently immigrated Spanish-speaking women to elucidate culturally mediated beliefs, behaviors and attitudes related to antibiotic use, and to evaluate the effectiveness of existing Spanish materials (Sola et al., 2003). Key findings were that “penicilina” is a more meaningful term than “antibiotico” to recent immigrants, pictures of healthy families on posters and brochures are more appealing than pictures of sick children, and that this audience was not likely to understand technical explanations about viruses and bacteria and which types of illness they cause. The results of this evaluation allowed us to create more effective, culturally appropriate educational materials for Spanish-speaking patients.