This cross-sectional study among Black pregnant women examined factors influencing their intention to quit drinking alcohol while pregnant. Participants included in this study were Black pregnant women 18 to 45 years old who attended Women Infants and Children (WIC) clinics or Black Infant Health programs in Riverside and San Bernardino communities. Following, the methodology recommended by Ajzen (2002) the study had two phases: a qualitative phase designed to elicit salient beliefs regarding drinking alcohol while pregnant and a quantitative phase that examined how those beliefs related to the behavior through attitude, subjective norm and perceived control regarding the behavior.
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Qualitative Design
The qualitative process included the use of open-ended questions with four focus group participants to elicit: (a) beliefs associated with outcomes of quitting drinking alcohol during pregnancy; (b) the individuals or groups of people who would or would not support them in their attempt to quit; and (c) any factors or circumstances that would influence quitting drinking alcohol during pregnancy.

Subject Recruitment for the Qualitative Study
Subject Recruitment. Recruitment flyers were distributed at Ob/Gyn and WIC clinics where Black women accessed services. An Outreach worker was involved in the recruitment process. Recruitment was facilitated by offering a twenty-dollar gift certificate to focus group participants. A convenience sampling technique was utilized to solicit volunteers for the study who met the inclusion criteria for the study.

Data Collection for the Qualitative Study
The purpose of the study and the consent form was reviewed prior to the start of any focus groups. Each focus group participant gave signed consent for participation. At the beginning of each focus group session written responses were gathered regarding factors relating to Black pregnant women quitting drinking during pregnancy. This written response was followed by a dialogue from each participant which was tape recorded. At the end of each session, a twenty-dollar gift certificate was given to each participant. The information gathered from each group was transcribed, sorted for specific information and utilized to construct the questionnaire for quantitative data collection, using Ajzen’s 2002 conceptual and methodological guidelines.

Data Analysis for the Qualitative Study
Written responses, gathered from the focus group, were obtained from 14 of 22 participants. The 14 written responses and the transcribed dialogue from the focus groups resulted in 22 outcome beliefs, 23 normative beliefs, and 19 control beliefs which were the basis for the quantitative survey.

Quantitative Design
The quantitative design resulted in the development and analysis of a five-page survey. Using the focus group information from the qualitative study the quantitative questionnaire was developed based on Ajzen’s (2002) guidelines.

Subject Recruitment for the Quantitative Study
Recruitment flyers were distributed at Black Infant Health sites and WIC clinics where Black women access perinatal services. A convenience sampling technique was utilized to solicit volunteers for the study who met the inclusion criteria for the study. In addition, participants were given a five-dollar gift certificate once surveys were completed.